By now, most job seekers realize there will be some form of background check on them when applying for a new position. The level, field and industry of the position will determine the extent of the investigation that takes place. Yes, investigation, that is what I said. Your background check will go far beyond contacting the three or four well developed contacts you provide. One sure way you will be investigated is by searching out your online identity. 

Steps to take to make sure your online identity is working for you include: 

1.  Doing an online search of yourself to see what potential employers will see. If you haven’t searched for yourself online using Google, MSN or Yahoo you should definitely do it - today. See what comes up in your search. If your name is uncommon, it will be easy to find yourself. If it is more common then it might take some doing, but you can be found. Companies have departments and specialists that research using the web. They will find you.

If you find information that might not present you in your best light, prepare yourself for questions that will come up during an interview either directly or indirectly. Lying is not an option, be truthful and prepared for best results. Being aware of what others see when searching for you is a great defense. 

2.  Provide a new or little-used email address. An email can be searched just as quickly as your name and can provide additional information you may not want potential employers to know. The email when searched, can show sites where you have used the email address to gain access or when it is used as a username. This includes gaming sites, dating site, and other less than professional sites. 

Use an email address that is used only for professional reasons and will not provide unwanted information. Check yours before giving it out. If it isn’t what you’d want your boss to see, create a new one. Today you can use (Google) Gmail, AOL or Yahoo to easily establish free email addresses. Use your first and last name or first initial and last name if possible. Try and avoid the “big bob” or “hot southern girl” addresses that may give the wrong first impression. 

3.  Manage business and social networks professionally. Who are you friends with on Facebook, MySpace, LinkedIn, and other online social environments? What have you disclosed as part of your profile? Is there something you wouldn’t want a potential boss to see? Use your profile to your advantage by developing a profile and webpage that will impress hiring managers not send a bad first impression or possibly ruin your chances of landing an interview.  

4.  Be aware of past employment online information and activities. Information can be seen online if you’ve worked on anything that has been in a press release, company newsletter, even a blog written through the company or any employee. The possibilities can seem endless, especially if it is a big large company. Many things are beyond your ability to change online but that doesn’t mean you shouldn’t be aware of them. You wouldn’t want to be blind sided by a question about something found out about you online.  

5.  Join associations, organizations, networking groups that will present a positive image. Show your interest in your field and industry but joining related associations or networking groups. This is a win-win for you. Not only does it look good when potential employers search for you online, but it also is a great way to meet others and keep up-to-date on your industry. Plus, you may just get the inside track on future job leads.  

Being aware is your best strategy to handle interview questions. Some questions are directed at you just for reaction purposes. Don’t let your “dirty laundry” be the topic of a reaction type question. Prepare for the positive and negative information that can be found of you online and stay on equal footing during your next interview.