Sales leads.  Coveted by salespeople—and equally hated by them. 
Having worked in sales all my life, first as a salesman, then in management, then as sales trainer and consultant, I’ve had the opportunity to see sales lead generation from all perspectives, especially from the view of the salesperson and their immediate manager.
Salespeople love leads.  They crave […]

Lessons Learned from a Podcasting Connoisseur
by Brian Carroll 
We all know that there is growing agreement that podcasts are a great way to share your thought-leading content.  
According to a study released by KnowledgeStorm and Universall McCann on the emerging role of new media, more than 41% of survey respondents claimed they listen to podcasts on more […]

WHY SALES FAIL
by Sharon Drew Morgen
(Note: this is an excerpt from my new book-in-progress – Why Sales Fail, or, I’d close more sales if it weren’t for the buyer)

   Are your sales cycles longer than necessary?  
   Are you losing business to the competition when you shouldn’t be?  
   Are you having trouble differentiating yourself?  
   Are […]

There are a myriad of techniques companies can use to get the word out about their business and all the wonderful things it has to offer. From direct mail and internet advertising to television and radio spots, there are plenty of advertising methods to choose from. All of these marketing techniques cost money, and it […]

Have you ever wondered why there are so many public speakers touring around the country? Do you marvel at the number of seminars coming to your town and wonder how all those seminar speakers can enjoy a good living and grow their businesses? While there are many reasons why a particular speaker enjoys success, in […]

While getting a large one time sale is always exciting, it is the repeat customer who is craved above all in sales.  Capturing those repeat customers and keeping them coming back is an essential part of any successful marketing campaign, and happy long term customers are great at generating the word of mouth advertising that […]

Everyone in the highly competitive world of sales understands the importance of generating high quality sales leads. The importance of sales leads simply cannot be overestimated, and every sales professional understands how quality leads can grow company revenue, profits and of course commissions.