Last Friday we kicked off the introduction of the top sales trainers who will be participating in the Sales Careers Online training offerings with a brief introduction to Jill Konrath (www.sellingtobigcompanies.com) and the work she does teaching salespeople how to get appointments and sell to large companies.  This week we take a look at one of the premier persuasion and communications gurus in the country, Dave Lakhani.
 
If you are not familiar with Dave and his work in the areas of persuasion, public relations,  and communications, you really need to take the time to get to know him. 

Dave has been referred to as a “Marketing Genius” and a “Business Acceleration Strategist.”  Over the past decade, Dave has helped over 500 companies break growth and sales records. 

His ideas have influenced some of the largest companies and organizations in the country, including:

• IBM
• The
  US Army
• Rogers Media
• Micron
• GE
• And many, many others

His articles, interviews, and quotes appear regularly in publications such as Selling Power, Sales and Marketing Management, Entrepreneur, PC Magazine, The Today Show, Business Solutions, and numerous others.   

In addition, Dave is the author of Persuasion: The Art of Getting What You Want and The Power of An Hour: Business and Life Mastery in One Hour a Week, both published by John Wiley and Sons, both of which are Amazon and Barnes and Noble best-sellers. 

Dave offers salespeople and companies solid, world-class training, as well as copywriting and public relations help. 

If you, like most of us, need to improve your persuasion and communication skills, are looking for innovative marketing and public relations ideas, or are looking to improve your organization through becoming better efficiency, I hope you’ll take the time to discover more about Dave at http://www.boldapproach.com. 

Over the coming months Dave will be participating in the free training offered to users of Sales Careers Online by contributing articles, holding tele-seminars, and, of course, answering any questions you might have in the areas of persuasion and communciaitons.  Look for Dave to be interviewed exclusively for Sales Careers Online users in November.

Next Friday, I’ll share a brief introduction to another of our top trainers, Wendy Weiss, The Queen of Cold Calling. 

If you have an sales related questions or issues you’d like addressed, or if you have specific suggestions for a sales or sales management seminar topic, send me an e-mail at pmccord@mccordandassociates.com.  If your e-mail is a question or issue, you’ll get a personal reply from one or more of our team of experts and your question, along with the response will be featured in this column.   

If you’d like to be kept up to date with the latest in prospecting, referral generation, and personal marketing strategies and techniques, you might to go www.powerreferralselling.com and subscribe to my free twice monthly newsletter, POWER SELLING.  Each issue features two full-length articles, one written by myself and one by a guest author.  This year I’ve featured articles by Tom Hopkins, Peter Montoya, Frank Rumbauskas, Roger Dawson, Randy Pennington, Craig James, Colleen Francis, along with many other leading trainers.