In conjunction with the release of my new book, SuperStar Selling: 12 Keys to Becoming a Sales SuperStar, at the end of the month, I’ve launched a new website at http://www.thetwelvekeys.com. 

The book is an in-depth, step-by-step guide to creating a personal sales and marketing plan that will take a salesperson, professional, or business owner from where they are to where they whatever level they want to go. 

Unlike other books that give the outline of how to create a business or marketing plan, SuperStar Selling doesn’t give nice neat outlines and charts.  It isn’t designed to help you put together a plan in one day.  It isn’t designed to help you skim through the process and feel good.

Hardly.

Rather, SuperStar Selling is intense.  It demands a great deal of thought, work, self analysis, and realistic planning—and even more realistic commitment to implementing your plan.  It demands a great deal from the reader—and gives back even more.  It is the most comprehensive self-planning book for individuals engaged in any type of sales on the market.

It will take the most dedicated and enthusiastic several weeks to work through all of the exercises and create their plan.  For others, the process will take months.  Not a book for the casual reader who wants a couple of tips on how to improve their sales,  it is geared to those, whether new to sales or old hands, who are committed to changing their careers.

However, once you have worked through the book, you’ll have a complete plan that has identified your most promising markets, the prospecting and marketing strategies and the sales process that will allow you to emphasize your strengths and minimize your weaknesses, that establishes an effective and comprehensive communication campaign to maintain contact with your prospects and clients, that identifies those areas where you need training and schedules the exact training you will get, from whom and when, helps you find your personal mentor or coach, and develop a top producer mindset. 

In other words, once you have completed the activities in the book, you’ll know exactly where you’re going, how you’re going to get there, what you must do to get there, and when you must do it.  You will have made realistic and attainable sales and income goals, including the exact activities you must do to reach those goals.  You will know exactly what you’re willing to commit to your career in terms to time, money and energy, and you’ll have scheduled that time and the required dollars for a complete year.

The companion website is a true companion site.  It gives additional support material and resources.  If offers additional resources and aid to help those who need more guidance and support than the book itself can give.  And it offers supplemental information to the book, for example a substantial list of books dealing with various aspects of selling.

The formal launch of the website is scheduled for March 11—in conjunction with the launch of the book itself.  Between now and March 11 a great deal of additional content will be added, but the site is up.  You might stop by and take a look around—and give me feedback and suggestions while it is still in the ‘construction’ phase.  In reality, it will probably always be in the construction phase, as material will be added on a regular basis.  But between now and March 11 the carpenters, plumbers and roofers will be all over the site, building away.  Now, before the book is really in circulation, is the perfect time to your feedback.

One new experiment I’m running with this site as opposed to my other sites, is entrance by registration only.  I’ve never used the strategy before and I’m not sure what to expect.  Once you get to http://www.thetwelvekeys.com, you’ll have to register with your name and email address to gain entrance.  Any thoughts—pro or con on this strategy are welcome also. 

The book, by the way, is currently available for shipment at Amazon and Barnes and Noble.  It won’t be in brick and morter stores for several more weeks.

Also, if you have read the book, I’d appreciate it if you’d take the time to stop by the Amazon or Barnes and Noble site and write a review.

Just send me an email at pmccord@mccordandassociates.com with “new site” in the subject line and let me know what your thoughts are–while we have ample time to refigure and redesign the site, add new content, or make other changes.