For 28 years, Paul McCord, best-selling author, speaker, sales trainer, coach, and management consultant, has been selling, managing and training salespeople and managers, and consulting businesses on their sales teams.

From teaching literature at Texas A&M, Commerce while in graduate school, to coaching salespeople on how to become sales superstars, Paul’s career has spanned academics, sales, sales management, business ownership, sales training and consulting. During his lustrous career, Paul has sold millwork for a Fortune 500 company, sold investments and insurance for a wall street firm, sold and managed sales teams wholesaling investments to NASD broker/dealer firms, owned and managed his own successful mortgage company, and trained thousands of salespeople, professionals and business owners from virtually every industry one can think of.

Author of the best-selling book on referral selling, Creating a Million Dollar a Year Sales Income: Sales Success through Client Referrals (John Wiley and Sons, 2007), which is quickly becoming recognized by top sales trainers and industry publications as the authoritative work on generating referrals. Paul’s lead generation, referral selling and personal marketing articles have appeared in numerous national and international business and industry publications, including Selling Power, Advisor Today, The Dallas Morning News, The Seattle Times, Hotel and Motel Management, Airport Business, Forbes, The Boston Globe, Sales Magazine (UK), Sales Essentials (Canada), and many others.

Paul is the creator of the PWWR Referral Generation Systemtm, based on the referral generation techniques and strategies of the true million dollars a year income sales superstars. Paul’s sales training and consulting clients include individual salespeople, managers, professionals and small business owners, as well as some of the largest corporations in the world.

As a leading authority on lead generation and personal marketing, Paul strives to bring fresh, innovative, results-oriented solutions to the sales and management problems that plaque both salespeople and companies. As a thought leader in sales and sales training, Paul’s insights have impacted thousands and will continue to do so in the years to come.

His second book, SuperStar Selling: 12 Keys to Becoming a Sales SuperStar, to be released by Morgan James Publishing in February 2008, promises to be as radical and transforming as his first.