My newest book, SuperStar Selling: 12 Keys to Becoming a Sales SuperStar, has just hit Amazon as a prerelease offering.  As a matter of fact, the posting is so new they still don’t have a picture of the cover of the book up (you see it on this page, though); they don’t have a page count (251 pages); and they don’t have the “search inside” feature up and working (they are so far behind on this feature it usually takes months to get it up and running).  The book should be in stock for delivery by the end of February or very early March.

Nevertheless, the book can be order now.  They won’t charge your credit card until the book is actually in stock and ready to ship.  The best part is that if you order as a prerelease offering, you’ll get a 5% discount.  Then when the book is in stock, if they are offering a discount off cover price ($16.95), you’ll get the discounted price PLUS the extra 5%

So, what is SuperStar Selling about?  It works step-by-step through the process of establishing a top producer sales business.  Designed for any salesperson who wants to take their career to higher levels, the book deals with all of the foundational aspects of becoming a sales superstar.

What Roger Staubach calls the “unspectacular preparation for spectacular performance.”

This is a real work book.  This isn’t for the casual reader or anyone who isn’t serious about changing their career.  The book demands a great deal from the reader.  Unlike so many sales books out today, there isn’t any fluff or filler.  Just step-by-step guidance in creating the sales business you want.  It requires you do create your own sales and marketing plan—but with guidance.  It doesn’t give you canned answers, rather it shows you exactly how to find you own personal answers to creating your personal sales practice.

Here’s the table of contents:

Introduction:  Can You Learn to be a SuperStar?

Key 1:  Your Sales History:  You Have to Know Where You’ve Been to Know How to Get Where You Want to Go.  A detailed examination of your sales history to find your historical sales and marketing numbers and ratios.

Key 2:  Knowing Your Strengths and Weaknesses.  Working through your sales history, personality and behavioral traits to find your personal sales strengths and weaknesses.  If you want to be a superstar, you must know what your strengths are and play to them—and what your weaknesses are and how to either turn them into strengths or minimize them.  And guessing at what they are won’t work–you must know what they are and how they relate to how you sell.

Key 3:  Committing to Your Career.  What are You Willing to Invest?  Just how much time, energy and money are you willing to commit to your career?  In this key you’ll work through the process of determining what you’re willing to commit and then you’ll create a schedule to put it into practice.

Key 4:  Finding Your Place in the Marketplace.  Examining your market alternatives so you can align your strengths to the markets where you can be most successful.

Key 5:  Aligning Your Strengths to Your Marketing Methods.  A detailed examination of the marketing methods available to you and finding those methods that cater to your strengths and minimize your weaknesses.

Key 6:  Making Realistic Sales and Income Projections and Goals.  Are you like most salespeople and just snatch sales projections and goals out the thin air?  In this key you’ll establish realistic projections and goals that stretch you, that get where you where you want to go, but they won’t be wishful thinking or hopes, they will be based on real data so you’ll know exactly what you must do to get where you want to go.

Key 7:  Finding Your Sales Process.  You need an organized sales process.  You need a process that leads you through the sale.  Yet, there are a great many sales processes available to you.  Which one is right for you?  You’ll discover the process that caters to your strengths and minimizes your weaknesses.

Key 8:  Developing a Communication Campaign that Advances Your Cause.  All the prospecting and marketing in the world is useless unless you have a disciplined, effective way to maintain contact with your prospects and clients.  In this key you’ll develop and implement a real communication campaign designed to make your clients and prospects pay attention to you, not ignore you.

Key 9:  Developing the Skills You Need: Finding the Right Training.  There are thousands of sales trainers and companies to choose from.  Thousands of books, CD’s, articles and other training material.  How do you find the training that you really need?  Heck, for that matter, what areas do you need training in?  You’ll find your personal answers here.

Key 10:  Turning Plans into Reality:  Turning Giant Steps into Small Steps.  By the time you get to this key you’ll have developed a complete sales, marketing, communication and training plan for yourself, complete with sales projections and goals.  But how in the world do you make those reality?  Find out how to take those overwhelming giant goals and turn them into workable, reachable goals here.

Key 11:  Accountability:  Finding Your Coach or Mentor.  Few of us can do all of this alone.  We need someone to work with, someone to push us, someone to be accountable to.  Seldom is our spouse or even our sales manager the right person for that job.  We need a coach or mentor.  Almost every successful salesperson and manager I’ve ever known has had a coach or mentor—most have had both.  Discover where to find your personal mentor and/or coach here.

Key 12:  The Sales SuperStar Mindset.   Success in sales is determined far more by your mindset than by any other single aspect.  If you don’t have the right mindset, success is almost impossible.  Fortunately, that superstar mindset can be created—it isn’t a matter of either you have it or you don’t.  But, like everything else in the book, it takes commitment and effort.

As I said, the book is for serious salespeople who want serious change in their sales practices.  This isn’t an easy read nor is it a book for the casual reader.  It’s a book for the committed, for those who want what few salespeople will have have—a top producer career.

Let me share with you what a few who have read the manuscript have said about the book:

“Paul McCord has written the most complete sales bible for aspiring sales superstars I’ve ever read!  His 12 Keys will become your ‘Ten Commandments’ to both a far more profitable career and fulfilling life.”  Dave Anderson, best-selling author, How to Deal With Difficult Customers

“Think top sellers are born, not made?  If so, you’ll learn otherwise in this straight-shooting book by Paul McCord.  He takes the mystique out of their stellar results and shows you exactly what top producers do differently than the Average Joe.  Best of all, he shows you how you can replicate their achievements, capitalize on your personal strengths and take charge of your success.”  Jill Konrath, best-selling author, Selling to Big Companies

“In SuperStar Selling, Paul McCord lays out in a step-by-step program, that if followed, will result in success.  Finally, a sales ‘how-to’ book that really does show exactly how to do it.”  Paul Flood, President, Paul Flood Marketing, Fairfield, Ohio

”SuperStar Selling: 12 Keys to Becoming a Sales SuperStar is a must read of any independent business owner or sales manager charged with equipping a sales staff to write more business.  This book provides a clear, detailed path for any owner or manager to guide their team to massive success.”  Tom Baker, President, Advanced Automation, Dallas, Texas.

“This is a must read handbook for anyone wanting to go to the top in sales.  If you want to make a mark in sales, I strongly recommend you not only read the book, but implement what you learn.” Nkechi Ali-Balogun, Principal Consultant, NECCI Consulting, Logos, Nigeria

“Advice worth twice the price from the man who wrote the book on how to build a business through referrals.  A must-have for anyone looking to start from scratch or get to the top in their sales business.”  Robert Haynes, Financial Services Executive, Boston, MA

Available for prerelease ordering at AMAZON